Just to give everyone an idea of what a Client & Marketing Manager is up against in The Gambia, let me relay a brief timeline:
Early November: Approached by Habibu Ceesay of Business Digest to write a feature article about Pristine Consulting for an IT special issue. I agree on the terms that Pristine is given prior review (I know hearing this hurts all those journalism junkie readers out there, but given the state of journalism in Gambia, I didn't dare trust them to print our information without me at least checking it for grammar and spelling first).
Mid November: Habibu shows up at the office unannounced with an old school cassette recorder to do an interview. Not a problem, I was already prepared with a media kit and digital photographs for his article.
Early December: I read in the papers that Habibu passed away due to "stomache problems". This is really sad news because Habibu seemed to be a really sweet guy and a talented writer, both of which any country could use more of. I assume the obvious that our article has been moved from the production lineup.
Early January: Muhammed from Business Digest shows up at the office unannounced for another interview with another old school cassette recorder. I agree on the terms that Pristine is given prior review, a phrase I repeated about forty times during the course of the interview. I reprint the media kit, tell him one final time that I MUST see the article before it is printed, and give him my business card for any questions.
Saturday, January 17, 2009: Muhammed calls my cell phone saying that he wants to email me the article, but he doesn't have my card anymore. He says it's urgent. My red flags go up. I scream into the phone: "EMAIL IT TO INFO@PRISTINECONSULTING.COM. DO NOT DO NOT DO NOT PRINT THE ARTICLE IN THIS WEEK'S EDITION. COME TO THE OFFICE ON MONDAY". Muhammed promises to come to the office on Monday to review the article.
Monday, January 19, 2009: Muhammed never comes.
Tuesday, January 20, 2009: Muhammed never comes.
Wednesday, January 21, 2009: Muhammed comes to the office with 10 copies of this week's Business Digest, with a 3/4 page feature on "Pristine Consultancy is Microsoft Certified Partner in The Gambia" .
I look at the article and don't know whether I should laugh, cry, or run to my boss' office and beg to keep my job.
Obviously, I work for Pristine Consulting, not Pristine Consultancy as the article says. We are an information technology company, not an intermission technology company as the article says. Not to mention the fact that I am quoted as saying: "we have the integrity and we are honest and we want to develop IT in The Gambia, by doing so, offer quality services and products to make sure that our clients are happy because we have the quality personnel".
Please. If I actually speak like that, shoot me.
Then, I call the editor, explain who I am, and tell him that the CEO and myself would like to meet with him at 2:00 o'clock that very day to discuss the article. We are not happy.
He shows up at 4:15, asks directly for the CEO although I was the one that called and interfaced with him. I retrieve him for the meeting and introduce myself. The CEO introduces me again. Then, the editor begins to explain what happened from his point of view (basically, the writer sucks even though the writer says the editor made him run the story) and the man refers to me as "this woman", even though he's been introduced to me three times already.
It ended up that they'll correct the info in their next issue and write us a front page feature article when we bring our next product to market (with the promise of prior review, of course, hahahaha). And I learned a really really tough lesson: In Gambia, the best P.R. is a preprinted, predesigned, only-has-to-be-inserted-in-the-newspaper advertisement.